Corporate · Case study

Brazilian Flame

Creative and business intelligence work for a Brazilian barbecue group in Sydney, with restaurants in Zetland, Dee Why and Maroubra and a festival arm that cooks over open fire.

Four panels from the Brazilian Flame brand film: charcoal, hand-skewered cuts, slow roasting and carving to order

Brand film

Fire. Salt. Time.

Watch the 30-second film

Editing · Motion design · Sound

Creative work

What we made

Animated menu card for the Meat Box from the Brazilian Flame brand film
Brand film
3D render of the Brazilian Flame festival outlet at night, with glowing fire panels along the countersEvent design
Three pages of the Brazilian Flame outlet presentation portfolio: menu boards, the cover and the cooking theatreProposal
Three A0 menu boards for Brazilian Flame festival stallsBrand & print
Covers of the Brazilian Flame plate building, food safety, cleaning and safety manuals, with one inside page about protective equipmentTraining
01 / 05
Animated menu card for the Meat Box from the Brazilian Flame brand film
01 · Brand film

A 30-second brand film

30s, 15s and 9:16 versions · Editing, motion design and sound

Built from kitchen and festival footage with bold kinetic typography and a custom sound mix, plus a 15-second cut and a vertical 9:16 version for social.

3D render of the Brazilian Flame festival outlet at night, with glowing fire panels along the counters
02 · Event design

A festival outlet, in 3D

3D model and renders · Elevations and site plan to scale

The outlet designed for the group’s Sydney Royal Easter Show 2027 application: day and evening renders, a cooking-line detail and dimensioned plans that follow the show’s site rules.

Three pages of the Brazilian Flame outlet presentation portfolio: menu boards, the cover and the cooking theatre
03 · Proposal

A 46-page outlet proposal

Structure, copy and layout · Print-ready files

The printed portfolio that went with the application, telling the story of the outlet, the cooking theatre and the menu, laid out in InDesign and prepared for print.

Covers of the Brazilian Flame plate building, food safety, cleaning and safety manuals, with one inside page about protective equipment
05 · Training

Illustrated staff manuals

4 manuals · English and Portuguese · Custom illustrations

Four manuals for the Zetland kitchen, each in English and Portuguese, with a custom illustration set so every step is clear at a glance.

Food photography and festival footage that appear in these designs are not by GusPalette.

In detail

Plans, pages and print

3D render detail of the outlet cooking line with hanging cuts and rotating cradles
01 / 10

Cooking line

3D detail of the rotisserie line.

Dimensioned front elevation drawing of the festival outlet
02 / 10

Front elevation

Dimensioned drawing of the frontage.

Dimensioned site plan of the outlet seen from above
03 / 10

Site plan

Cooking, service and storage to scale.

Proposal page reading The cooking is the shopfront
04 / 10

Proposal

"The cooking is the shopfront."

Proposal page showing a plated meat box
05 / 10

Proposal

What the customer is handed.

Proposal page showing the hanging cooking line
06 / 10

Proposal

The full rig.

A0 menu board for the Flame T-Bone
07 / 10

Menu board

A0, read from the back of the queue.

Flame Burger Factory badge logo
08 / 10

Flame Burger Factory

Logo for the group’s burger brand.

Safety manual chapter page about protective equipment with an illustrated staff member
09 / 10

Safety manual

Inside page: protective equipment.

A set of custom illustrated icons
10 / 10

Icon set

Custom icons for the operations app.

Business intelligence

Behind the brand, one personalised BI system brings the whole group's data together, so every decision starts from the same numbers.

What we built

A BI system for the whole group

Financial figures and internal data belong to the client and are not shown.

Integration

Point of sale, delivery, rostering, accounting and banking data brought together through APIs and automated imports.

One reporting model

Raw data kept as received, clear business rules on top, and every report reading from the same source.

Dashboards

Performance by store, event and month, with budget against actual, for owners and managers.

Automation

One click refreshes the data and exports the management report pack.

Operations app

A stock, purchasing and stocktake app designed for every site, with its own illustrated icon set.

Documentation

Every rule and decision written down, so the team can run and improve the system.

3D render of the Brazilian Flame festival outlet in daylight

Want something like this?

A single film or menu, or a full BI system: tell us what your business needs and we'll come back with a clear plan.