A 30-second brand film
30s, 15s and 9:16 versions · Editing, motion design and sound
Built from kitchen and festival footage with bold kinetic typography and a custom sound mix, plus a 15-second cut and a vertical 9:16 version for social.
Corporate · Case study
A hospitality group
Creative and business intelligence work for a hospitality group with several restaurants and a festival arm that cooks over open fire. The client isn’t named here.
Creative work
What we made
Event design
Proposal
Brand & print
TrainingA festival outlet, in 3D
3D model and renders · Elevations and site plan to scale
The outlet designed for the group’s application to a major festival: 3D renders, a cooking-line detail and dimensioned plans that follow the event’s site rules.
A 46-page outlet proposal
Structure, copy and layout · Print-ready files
The printed portfolio that went with the application, telling the story of the outlet, the cooking theatre and the menu, laid out in InDesign and prepared for print.
Menu boards and an icon set
A0 menus at 300 dpi · Menu cards · Icon set
A0 menu boards designed to be read from the back of a festival queue, menu cards for the brand film and a custom icon set for the group’s operations app.
Illustrated staff manuals
4 manuals · English and Portuguese · Custom illustrations
Four manuals for the group’s main kitchen, each in English and Portuguese, with a custom illustration set so every step is clear at a glance.
Food photography and festival footage that appear in these designs are not by GusPalette.
In detail
Plans, pages and print
Cooking line
3D detail of the rotisserie line.
Front elevation
Dimensioned drawing of the frontage.
Site plan
Cooking, service and storage to scale.
Proposal
What the customer is handed.
Menu board
A0, read from the back of the queue.
Safety manual
Inside page: protective equipment.
Icon set
Custom icons for the operations app.
Business intelligence
Behind the brand, one personalised BI system brings the whole group's data together, so every decision starts from the same numbers.
What we built
A BI system for the whole group
Financial figures and internal data belong to the client and are not shown.
Integration
Point of sale, delivery, rostering, accounting and banking data brought together through APIs and automated imports.
One reporting model
Raw data kept as received, clear business rules on top, and every report reading from the same source.
Dashboards
Performance by store, event and month, with budget against actual, for owners and managers.
Automation
One click refreshes the data and exports the management report pack.
Operations app
A stock, purchasing and stocktake app designed for every site, with its own illustrated icon set.
Documentation
Every rule and decision written down, so the team can run and improve the system.
Want something like this?
A single film or menu, or a full BI system: tell us what your business needs and we'll come back with a clear plan.